商业学士

商科学士课程包括16个核心科目和8个选修科目。如果学生希望主修管理，市场营销或国际商务，则8门选修课必须包括4门必修科目以供选择。管理专业允许学生探索，欣赏和理解与各种组织机构中的人员管理有关的当前问题。霍姆斯管理专业采用了广泛的管理问题，涉及人力资源，组织结构和设计，并特别重视企业家精神。市场营销专业为学生提供了探索当今令人兴奋的品牌，广告和消费者心理世界的机会。霍姆斯市场营销专业为学生提供了对营销活动各个方面的广泛了解，不仅涉及跨国公司，还涉及企业家企业，家族企业和初创企业。国际商务专业提供的知识和技
The Bachelor of Business comprises 16 core subjects and a choice of 8 electives. If students wish to major in Management, Marketing or International Business, the 8 electives must include 4 compulsory subjects for the major of choice. A major in Management allows students to explore, appreciate and understand current issues relating to the management of people in various organisational settings. The Holmes Management major adopts a wider spectrum of management issues, ranging from human resources, organisantional structure and design and pays particular attention to entrepreneurship. A major in Marketing gives students the opportunity to explore today's exciting world of brands, advertising, and consumer psychology. The Holmes Marketing major offers students a broad understanding of various aspects of marketing activity, relevant to not only the multinational company but also to the entrepreneurial enterprises, family business and start-ups. A major in International Business provides knowledge and skills that allow graduates to perform effectively in the global business environment. The Holmes International Business major highlights contemporary issues and trends that influence international business.