商科学士和信息通信技术学士-市场营销

在过去的几十年中，信息通信技术（ICT）一直在推动业务的深刻变化。从政府到最大的跨国公司到规模最小的初创企业，所有企业都需要ICT以确保其长期稳定性和生存能力。具有强大ICT技术的业务分析师站在变革的最前沿，并指导企业实现其目标。该综合学位将ICT研究与任何新兴和传统业务领域相结合。该学位提供了获得资格的机会，这将提供更多的广度并提供更多的就业机会。
The Bachelor of Business (BBus) component equips graduates with well-developed business knowledge and a mix of skills and abilities that are highly sought after by employers. Embedded in the curriculum are principles of entrepreneurship, innovation, ethics and sustainability, which means that when you graduate you'll be able to make an immediate contribution to work and society. The Bachelor of Information and Communication Technology (BICT) component aims to give students the opportunity to explore a broad range of aspects of ICT, and to graduate with knowledge and skills in a variety of key areas of ICT for a lifelong career. It offers units across the complete spectrum of ICT, ranging from non-technical areas such as the nature of information and organisational needs for ICT, through the hardware, software, network and creative technologies which are used to satisfy these needs, to the communication, design, development and management skills needed to create, implement and integrate ICT components. It produces ICT professionals who are confident and articulate team players, who are attuned to the needs, methods and attitudes of business and society. It also aims to provide ICT students with the skills and knowledge to take on appropriate professional positions in industry upon graduation and grow into leadership positions, achieve entrepreneurial ambition, or pursue research and graduate studies in ICT.