旅游学学士-市场营销[墨尔本]

全面了解营销和促销活动在旅游企业和目的地的发展和成功中所起的关键作用，对于这个专业的三年旅游学位来说至关重要。在奠定核心的基础旅游理论和原则的同时，您将敏锐地洞悉市场，了解游客的动机并指导利益相关者之间的交流和互动。目标市场细分和分析的行业特定技能得到了软件和在线工具（例如实时分析，网站设计以及社交媒体监视和管理）的实际应用的支持。您将探索屏幕之外的内容，并与媒体和力量，各种操作环境的动态以及信息和数据的所有权相关。您将拥有广泛的技能，包括数据的解释和分析以及传统和数字营销的使用。
A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree. While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders. Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management. You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.