市场营销硕士/国际商务硕士-国际商务

市场营销硕士/国际商务硕士双学位课程使毕业生对如何在当今的全球经济中进行战略性市场营销和创造竞争优势有独特的了解。该双学位课程使您能够获得硕士学位的两个研究生资格，并将您的职业提升到一个新的水平。我们的毕业生拥有一些世界知名品牌的职业，并且具有与位于世界主要城市的团队合作的技能。市场营销硕士使您可以建立扎实的市场营销原则和行业最佳实践基础。您将学习如何将最新的营销技术应用到消费者行为，市场研究和集成营销传播等领域。您的研究还将向您展示如何通过品牌和数字营销应用程序在全球范围内对价值，定位和竞争优势进行战略
The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world. The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment. There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.