市场营销硕士

市场营销硕士课程为学生提供了在数字营销和社交媒体，广告和传播，战略和销售管理，企业营销，产品创新管理和新产品开发，渠道管理以及企业对企业领域扩展知识的机会。商业行销，行销研究与分析，定价与收益管理，品牌与消费者见解，以及行销的法律与道德涵义。该课程为学生提供实践技能和理论知识，以分析市场并制定与行业和最佳实践相关的策略。该计划已进行了更改，以使其变得更加灵活，以便学生可以选择相关主题的混合物，以帮助促进进入和发展澳大利亚和国际上各行各业的营销职业。该计划还迎合了那些希望在秋季，春季和夏季开始，传播或加速学
The Master of Marketing provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts. The course options allow the student to adapt to the changing marketing landscape in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.<br><br>The course prepares students to analyse markets and formulate strategies that connect with industry and best practice. The student can tailor this course to complement their existing skill set and support career aspirations. The elective choices span every key marketing field to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally.