集成营销传播业务硕士/战略广告业务硕士

培养两个业务领域的专业知识深度。通过一种可用的专业商业学科组合获得特定知识和应用技能
Develop depth of expertise in two business disciplines. Acquire specific knowledge and applied skills in one of the specialist business discipline combinations available, improving your career options in increasingly interactive fields This double degree program provides you with the opportunity to develop depth of expertise in two business disciplines. Combining two business disciplines improves your career options in an increasingly competitive job market as you will be able to work and make decisions across multiple business areas.<br><br>IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research.