管理硕士（广告和品牌管理）

获得先进的营销知识和技能，以开发智能，强大的解决方案，以解决现代组织在当今商业环境中面临的复杂营销问题。您将学习业务分析，买家行为和资源管理，重点是数字媒体，有效媒体的设计和计划以及品牌管理策略。具备设计成功的市场营销和品牌战略的知识和技能，以及可以加速您作为商业专业人员的职业的专业知识。您将沉浸在现实世界中的挑战中，并可以参加行业实习，海外学习之旅和选修课程，以适应您的个人和专业发展需求。我们的夏季和冬季学校提供令人兴奋的学习和学习机会。通过课外选择，您还可以全年分散学习负荷或快速跟踪学位。
The Master of Management (Advertising and Brand Management) will help you develop an advanced understanding of business and management, and graduate with the capabilities to be a successful leader and decision-maker in any business setting.<br><br>Gain advanced knowledge and skills to develop smart and robust solutions to complex marketing issues which modern organisations face in today's business climate.<br><br>You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.<br><br>You will benefit from a range of experience-based learning opportunities, including overseas study trips and business mentorships with a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.<br>This qualification comprises of 12 courses. You will study four core courses and six specialist courses.<br><br>Advance your knowledge and skills in contemporary management practice. Learn how to effectively manage organisations and achieve key business objectives. Develop advanced management knowledge with a specific focus on building smart solutions to complex marketing issues in modern organisations. Develop your expertise in core areas that include:<br><br>business ethics<br>people, leadership and performance<br>business analytics<br>advertising and brand management<br>strategic thinking.