国际学生入学条件
Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with significant marketing experience will also be considered.
Applications from individuals with alternative UG study area degrees who have least 2-3 years' experience in a marketing role and/or a professional marketing qualification will be considered on an application by application bases, and interviews will be held where appropriate.
IELTS - 6.0 overall, with a minimum of 5.5 in each element.
TOEFL IBT - 79 overall, Reading - 18 , Listening -17, Speaking - 20, Writing - 20.
PTE Academic - 58 overall, Reading - 51, Listening - 51, Speaking - 51, Writing - 51.
展开 IDP—雅思考试联合主办方
雅思考试总分
6.0
了解更多
雅思考试指南
- 雅思总分:6
- 托福网考总分:79
- 托福笔试总分:160
- 其他语言考试:PTE Academic - 58 overall, Reading - 51, Listening - 51, Speaking - 51, Writing - 51.
CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。
课程简介
The evolution of the internet and the way technology is forever revolutionising the way products and services are consumed in both their ideology and their functionality has fundamentally changed the strategies and tactics used within marketing. The connected consumer is the new norm where people constantly split their attention between devices and the world around them. Human attention is now at a premium as advertisements vie for visibility in a landscape populated by an expanse of everyday people passing on their own ideas and persuading others to think the same way. Building and growing a brand is not just a challenge of visibility, it is also creating something that resonates with the consumer. Digital marketing is a component of marketing that applies digital mediums to realise marketing goals. The fundamental shift in consumption habits has expanded the ways marketers can understand consumer behaviour and they ways in which they can reach customers and build relationships. The strategies and tactics used within digital marketing is always changing and evolving with the advent of new technologies and the impact they have on consumer behaviour and consumption habits. The role of the digital marketer is diverse. They develop, implement, and manage digital marketing campaigns which play a major role in enhancing brand awareness. They harness different digital mediums for advertising and build relationships with customers digitally while evaluating their campaigns using analytics and metrics. The skills required to enter the marketing industry are specialist where in many instances, the digital marketer is expected to be proficient at them all. MSc Digital Marketing is a specialist programme designed for graduates wanting to practice digital marketing and move into future leadership roles. It has been developed to meet the needs of employers seeking candidates with digital marketing skills that add immediate value to both the workplace and to your own entrepreneurial activities.<br><br>Full-time<br>1 year (or 2 years with Professional Practice)
展开