国际学生入学条件
IB - 24, IELTS - 6.5, TOEFL IBT - 79, TOEFL PBT (Paper Based Test) - 570 and 4.5 in TWE
IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5
TOEFL IBT
79
R – 13
L – 13
S – 18
W – 21
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雅思考试总分
6.5
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雅思考试指南
- 雅思总分:6.5
- 托福网考总分:79
- 托福笔试总分:570
- 其他语言考试:PTE Academic Overall – 58
CRICOS代码: 095948F
申请截止日期: 请与IDP顾问联系以获取详细信息。
课程简介
心理学和市场营销是一种自然的结合,反映了商业世界的日常挑战以及心理学在商业众多方面的日益增长的作用。您将学习营销和心理学中的关键概念和理论,并将其应用于实际情况。您将开发人脑的高级知识,并获得分析方法,以检查文化,个性和生活方式如何影响消费者的行为。您还将学习如何使用适当的技术分析和解释市场研究数据,以及确定影响业务的本地,区域和全球问题。此外,您将能够在业务顶峰部门中运营自己的虚拟公司,并且可以在最后一年注册一个业务实习单元。要从该学位毕业后成为一名注册心理学家,您将需要完成一年的心理学学习,然后再进行
Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.<br><br>You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You'll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.<br><br>You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.<br><br>To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training. 5 years full-time<br><br>What you'll learn<br>Apply psychological theory to evidence based practice and extend the boundaries of knowledge through research, discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions<br>Apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions, critically analyse marketing problems and think creatively to generate innovative solutions, apply logical and rational processes in decision making<br>Access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology, use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment<br>Communicate effectively with individuals, groups and communities, develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients<br>Select and effectively use appropriate technologies relevant to psychological research and practice, use appropriate technologies and electronic resources to effectively collect and analyse marketing data, recognise the advantages and limitations of various technologies<br>Demonstrate ability for self directed learning and reflective practice, employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline<br>Demonstrate knowledge and understanding of international perspectives in psychology, apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment<br>Demonstrate understanding and respect for human rights and cultural diversity, recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing<br>Independently and collaboratively apply professional skills in an ethical manner, apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team
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