商科学士-营销管理专业

营销有助于组织的盈利能力和可持续绩效，同时为消费者和整个社会提供价值。营销管理是组织用来制定和实施总营销议程的特定行动，活动和流程的组合。在我们全球化的世界中，营销在每个组织中扮演着重要的角色，它是驱动组织成长和成功的核心业务功能。本专业将为您准备在瞬息万变的市场中运营和管理，在这些市场中，组织需要对直接影响公司绩效的战略营销问题有深入的了解。凭借强大的分析能力，创新能力和良好的战略重点，您将做好市场职位的准备，在这些职位上，您可以使用自己的知识和技能来做出对社会负责，明智的决定。
Marketing contributes to an organisation's profitability and sustainable performance, while providing value for consumers and for society on a broader scale. Marketing management is a combination of specific actions, activities and processes an organisation uses to develop and implement its total marketing agenda. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.<br><br>This major will prepare you to operate and manage in rapidly changing markets, where organisations require a deep understanding of the strategic marketing issues that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, youll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible, informed decisions.<br><br>Youll have access to state-of-the-art facilities including our Finance Decision Lab and incubator space.<br>Youll benefit from exciting teaching strategies, including computer simulations, guest speakers and community engagement.<br>You can complement your studies in marketing with human resources, international business or economics as part of a double major in our Bachelor of Commerce.<br>Youll develop practical skills across all industries through our award-winning PACE (Professional and Community Engagement) program, which gives you a competitive edge among your peers.<br>Our close links with public and private sector organisations offer internship and graduate program opportunities.<br>In your final year, youll focus on applying your skills and knowledge to ensure youre ready to work in marketing management.