商科学士（公共关系）

您的公共关系课程将真实世界带入课堂。您将学习如何在企业，政府，代理和非营利部门之间建立组织关系，为媒体撰写文章并与他们保持联系，以及做出公共关系决策。在昆士兰大学，公共关系的独特之处在于该课程建立了两条职业道路：内部公共关系从业人员和公共关系顾问。在内部从业者的道路上，您在昆士兰理工大学的最后一年将发展您的技能，成为一名公共关系经理，并能够处理问题，回应公众意见并努力保护现实组织的声誉。在公共关系顾问的道路上，您在昆士兰理工大学的最后一年涉及一个项目，您可以在此向现实世界的客户介绍想法，并为满足他们的需求
Highlights:<br>Learn how to manage communication around issues and crises, engage with stakeholders, communicate effectively with different audiences, counter misinformation, address distrust, improve reputation, and drive positive social impact.<br>Gain skills in conducting meaningful research to help inform the recommendations you make and the decisions you reach.<br>Develop digital competencies and in-demand transferable skills in analytical thinking, decision-making, communication and problem-solving.<br>Master the art of communication and learn how to write and share well-crafted and compelling messages.<br>Work with real-world clients to develop a portfolio of work to show potential employers.<br>Gain practical experience working with consultancies, government, corporate settings, andor community groups through QUT's Work Integrated Learning (WIL) program.<br>Graduate with an accreditation from the Public Relations Institute of Australia and receive free student membership while you study at QUT.What to expect:<br>This course will teach you traditional PR skills such as crisis communication management and stakeholder engagement, as well as in-demand skills for the modern PR practitioner including knowing how to counter misinformation and address distrust.Excellent and effective communication is vital in public relations, and with the help of our world-class academics and industry experts, you will graduate with strong skills in communication, as well as analytical thinking, decision-making, and problem-solving.Technology has rapidly transformed the global communication landscape, and in today's world, there are more channels than ever before to communicate and engage on. As part of this course, you will learn how to monitor your client's operating environment, use social media platforms to gather information, reach different audiences, and write well-crafted messages tailored to each channel’s nuances.Finally, our public relations course prepares you for the real world, and at the end of this course, you will graduate with accreditation from the Public Relations Institute of Australia and a portfolio of work to demonstrate your skills and potential to employers.<br>Careers and outcomes:<br>Public relations practitioners play a vital role in developing and implementing the communication that supports an organisation’s reputation and its relationships with stakeholders. The relevance of QUT’s public relations course to real world needs means our graduates are in continuous high demand both nationally and internationally.Graduates of this course will enter a profession with an established network of QUT graduates working around the world in community relations, stakeholder engagement, government relations, corporate communication, media and communications, digital media, financial and investor relations, fundraising, and media and publicity.Professional recognition:<br>This course meets current industry standards and is accredited by the industry’s peak professional body, the Public Relations Institute of Australia. QUT maintains strong links with this body and several staff members have held executive positions.Possible careers:<br>Brand communication coordinator<br>Digital experience coordinator<br>Marketing communications specialist<br>Media adviser<br>Press secretary<br>Public affairs manager<br>Public relations officerconsultant<br>Publicist<br>Stakeholder engagement adviser<br>Stakeholder engagement manager