商科学士（公共关系）

您的公共关系课程将真实世界带入课堂。您将学习如何在企业，政府，代理和非营利部门之间建立组织关系，为媒体撰写文章并与他们保持联系，以及做出公共关系决策。在昆士兰大学，公共关系的独特之处在于该课程建立了两条职业道路：内部公共关系从业人员和公共关系顾问。在内部从业者的道路上，您在昆士兰理工大学的最后一年将发展您的技能，成为一名公共关系经理，并能够处理问题，回应公众意见并努力保护现实组织的声誉。在公共关系顾问的道路上，您在昆士兰理工大学的最后一年涉及一个项目，您可以在此向现实世界的客户介绍想法，并为满足他们的需求
Your public relations course brings the real world into the classroom. You'll learn how to build organisational relationships, write for, and liaise with, the media, and make public relations decisions across the corporate, government, agency and not-for-profit sectors. What's distinctive about public relations at QUT is that the course builds two career paths: public relations in-house practitioner and public relations consultant. In the in-house practitioner path your final year at QUT develops your skills to become a public relations manager, and to be able to manage issues, respond to public opinion and work to protect reputations for real-world organisations. In the public relations consultant path, your final year at QUT involves a project where you pitch an idea to a real-world client and prepare a campaign to address their needs. Following an overview of public relations theory and practice you will gain writing and planning skills necessary for practice. Work placement opportunities in consultancies, government, corporate settings and community groups are available. You'll also have access to events run by professional bodies such as the Public Relations Institute of Australia, and opportunities to create your own career networks.