This course requires successful completion of 240 credit points which includes four core subjects, four subjects selected to prepare you for careers in business (professional subjects), eight major subjects taken as a Business specialisation, and eight elective subjects which can be chosen from any discipline available at Sydney City Campus. The Bachelor of Business harnesses your energy and passion for success. This degree gives you the knowledge to create a career as a business professional. The Professional Careers Subjects will help to shape your career in one of three core business areas: Money, Markets or Management. The degree provides flexibility to choose a variety of non-business subjects in order to gain depth and perspective on your enterprise future. Marketing focuses on the process built around understanding and satisfying the needs and wants of customers. This major will introduce you to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across multiple international platforms.