Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You'll benefit from their connections with industry and ability to bring theory to life with real-life case studies. You can also complete a Corporate Internship or Workplace Project while studying. This gives you the chance to put what you've been learning into practice and gain an edge in job market. Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.<br><br>This stream will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won't go out of style.