商科学士（市场营销）

您将对从产品和服务到非营利业务领域的营销组合有透彻的了解。您将通过使用行业案例研究来了解瞬息万变的电子营销和集成营销传播世界。您将学习如何分析消费者行为并使用市场研究。您将把您的营销原理知识应用到以行业为中心的现实情况中，从而使您能够学习战略营销概念，例如品牌组合，细分和定位策略以及运营营销。您将有机会在模拟环境中测试您的技能和知识，并制定从概念到实施的营销计划。与团队一起，您将创建一个真实的产品，并制定并实施详细的营销计划，并在市场交易日将产品出售给其他学生。QUT的市场营销专业从第一年开始介绍该学科的
Great marketing campaigns create demand, generate value and drive business growth. Successful companies like Google, Apple and Coca-Cola all have one thing in commona great marketing strategy. To stay in front of competitors and the minds of customers, they rely heavily on data-driven, strategic marketing initiatives. In this course, you will learn how to create successful traditional and digital marketing campaigns to drive engagement, build brand recognition and achieve your marketing goals.<br><br>From old-school channels like newspapers, radio, and television to newer channels like podcasting, social media, and blogs, QUT's marketing major will show you how to navigate the traditional landscape and optimise the digital environment. Youll also learn the latest marketing tools, strategies, and technologies. These include search engine optimisation (SEO), search engine marketing (SEM), customer relationship management (CRM), brand storytelling, social media marketing, consumer behaviour, and integrated communications.<br><br>Throughout this course, you'll have the opportunity to engage with leading industry professionals inside and outside the classroom. Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.<br><br>As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to complete professional work placements in consultancies, corporate settings, government, and community groups. This will allow you to build on what you've studied in class while also helping you develop the transferable skills and essential work experience, youll need to enter the workforce confidently.