应用管理学士（销售和市场营销）

该计划将使您具备广泛的专业和营销技能，从而使您成为营销中的活力力量。在您的第一年学习中，您将学习有关会计，业务沟通，商法，业务传统，文化与可持续性，市场营销，计算，管理和应用研究等核心主题的业务战略和运营知识。您将在第二年和第三年专注于销售和市场营销，并将获得专家技能，从而能够像专业人士一样进行销售。合作教育项目-在我们计划的这一方面，您将在一个实际的商业环境中“动手实践”，并运用至少400个小时的学习经验。您还将为寄宿组织完成一个重要的研究项目。一项重要的研究项目，适合您的宿主组织。
In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research.<br>This degree will equip you with a broad range of professional and marketing skills, enabling you to be a dynamic force in the world of sales and marketing.<br>The first year of this degree will develop your knowledge in core aspects of business including accounting, business communication, commercial law, business heritage, culture and sustainability, computing, management and applied research.<br>You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:<br><br>Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.<br>Market Development and Sales - Applies the principles and practices to successfully manage the sales function.<br>Marketing Planning and Control - Covers production of an operational marketing plan.<br>International Marketing - Develops understanding of global perspectives and challenges.<br>Strategic Marketing - Evaluates and cultivates strategic thinking capacity.<br>Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation. Part-time up to 10 years.