应用管理学士（销售和市场营销）

该计划将使您具备广泛的专业和营销技能，从而使您成为营销中的活力力量。在您的第一年学习中，您将学习有关会计，业务沟通，商法，业务传统，文化与可持续性，市场营销，计算，管理和应用研究等核心主题的业务战略和运营知识。您将在第二年和第三年专注于销售和市场营销，并将获得专家技能，从而能够像专业人士一样进行销售。合作教育项目-在我们计划的这一方面，您将在一个实际的商业环境中“动手实践”，并运用至少400个小时的学习经验。您还将为寄宿组织完成一个重要的研究项目。一项重要的研究项目，适合您的宿主组织。
This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional.Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation.<br><br>Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.