市场营销硕士

我们的市场营销硕士和博士学位课程涉及通过原始研究和高级奖学金来产生新知识，从而详细探索市场营销领域。博士研究应产生一篇论文，其中包括值得学术出版的材料。纽卡斯尔大学商学院的研究优势集中在多个小组或主题上。所有这些都涉及外部资助的研究，国际合作以及博士生的积极参与。市场部的研究集中在消费者行为的各个方面。正在进行的项目和兴趣涵盖英国，欧洲和国际环境。MPhil-全日制：最少12个月，兼职：最少24个月<br> PhD-全日制：最少36个月，兼职：最少72个月
Our Marketing PhD programme involves the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. Research strengths at Newcastle University Business School focus on a few groups or themes. Each of these involves: externally funded research, international collaboration and the active involvement of doctoral students. Research in marketing, operation and systems focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts. Specific areas of research expertise include: consumer behaviour, service marketing, retail marketing, sustainability marketing, international marketing, marketing communications, marketing in the creative industries, internet and direct marketing and marketing strategy.