战略营销（MSc）

战略市场营销硕士旨在为您提供成功的市场营销职业基础。您将学习涵盖营销基础的模块，包括战略营销管理，营销行为方面，战略营销研究，集成营销传播，衡量营销有效性，营销与社会，国际营销和数字媒体营销。完成讲授的模块后，您将与实际组织一起开展市场营销项目。营销项目使您有机会运用所讲授的模块中获得的知识和技能来解决实时营销问题并提出可能的解决方案。本课程旨在与来自发达国家和发展中国家的，在各种营销环境中具有职业志向的众多学生相关。它为您提供战略营销各个方面的专业知识，并且是为希望继续攻读博士学位以从事学术或类似研究型
In a saturated global marketplace, dominated by influencers, viral content and hype, marketing collateral is sinking to the bottom of social media feeds.<br><br>Consequently, marketing professionals with the ability to plan, strategise and operationalise creative campaigns are in demand by international organisations across industries and sectors. <br> <br>The business of changing the world is ours.<br><br>Our MSc in Strategic Marketing puts theory into practice. We'll help you prepare for a career as a marketing professional while making a real difference to the day-to-day operations of a local business.<br><br>If you achieve 60% or more in the taught phase of the programme, you'll be eligible for a summer internship. This industry insight is your opportunity to put theory into practice and apply Business School know-how in a professional setting. You'll get paid to make a difference to a public, private or third sector organisation. Working together with marketing professionals, you'll discover new ways of doing things by challenging assumptions, taking risks and using your imagination to bring about positive change. This is also your chance to listen and learn as you absorb the practical skills and professional confidence to secure a role as a marketing professional after graduation.