广告与公共关系管理硕士

这是一个职业入门专业硕士学位，适用于没有市场营销，广告和公共关系学历或工作经验的学生。本课程将为您提供在快速发展和竞争激烈的广告与公共关系（PR）专业中成功管理职业所需的深入知识，专业技能，批判性理解和信心。市场营销传播中有很多职业机会，这个学位将帮助您为其中的许多做好准备。毕业生可以进入广告或公关公司，也可以在雇用这些公司的公司的客户端工作。或者，他们可以采取创业方法，并在新业务（例如新部门，新品牌或公司初创企业）中发挥关键作用。无论您决定做什么，该学位都会为您提供成为该专业领域成功的经理所需的技能。现
Overview<br>The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments.<br><br>The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation.<br><br>Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions.<br><br>Duration: 12 months full-time (September intake), 18 months full-time (January intake)