商业与市场营销（荣誉）文学士学位

我们的许多讲师已经在该行业工作，并将现实世界的经验带入了学习环境。由于对营销传播开发的关键领域有研究兴趣，我们专职的营销讲师将在您的学习，实习申请和毕业生职业生涯中为您提供帮助和支持。深入了解国际业务，比较和全球政治以及公共政策，以及分析和应用所学知识的技能。拥有市场营销和商务学位，可以开拓各种职业机会。您可以决定以市场为导向的职业，例如数字营销，品牌管理，市场研究或某些促销领域。另外，您可以遵循以业务为导向的路线，从事业务分析，项目管理或销售管理工作–仅举几例。最近的毕业生已经晋升为职位，例如Red B
This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.<br><br>Through specific modules you'll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.<br><br>You'll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.<br><br>Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.<br><br>Duration: Three years full-time, four years with a placement.