营销硕士

营销是指在组织与客户之间创造，交流和交付价值交换，使客户，组织和整个社会满意。我们的市场营销硕士课程为您提供了对市场营销及其在组织中的作用的理论和实践理解。您将了解现代营销的实践和理论，以及品牌标识创建，多渠道营销和体育营销领域的当前业务趋势。我们的营销硕士课程是该国首家获得特许营销学会（CIM）认可的课程之一。我们的CIM认证意味着您成功完成课程后，就可以轻松获得市场营销专业文凭。将免除其中两个文凭模块，这意味着您仅需完成剩余的两个模块（相对于全部四个模块），即可获得营销专业文凭。在您开始事业时，这将为
Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You'll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing. The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).