市场营销理学硕士

加深您对核心营销理论的理解。您将开发一套行销行业重视的理想技能。在学习最新的营销理论和实践应用最新营销理论之间，您将获得一个很好的平衡。我们的课程涵盖了现代营销的三个核心要素：面向消费者的营销
This course is for graduates with business, management or marketing experience looking for a career in marketing.<br>We designed this course with input from marketing industry leaders from a range of organisations. This means you'll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career.<br>To prepare you for a marketing career, you will learn about the three core elements of modern marketing:<br>marketing to consumers and other important stakeholders, market research and analytics, marketing and its role in society<br>Key benefits<br>Combine the latest marketing research with industry practice to go beyond the theory<br>Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.<br>Develop skills and knowledge to help you create innovative strategies and solutions desired by employers<br>Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project<br><br>We're ranked:<br>Top 50 in the world and top 10 in the UK for Marketing in the QS Business Masters rankings 2023<br>1st in the UK for Marketing in the Complete University Guide 2023 for our BSc Management with Marketing