市场营销文凭

我们的市场营销文凭可为您提供技巧和知识，以吸引和影响有价值的客户，发展品牌忠诚度并执行战略性市场营销活动。该课程专门设计用于为毕业生提供广泛的通才营销知识和技能基础，这些知识和技能既适合从事营销职位的入门级工作，又可以作为进一步进修学士学位的平台。在整个课程中，您将发现营销在当代组织成功中所扮演的角色，并研究行业的趋势，责任，需求和机会。课程结构旨在将理论，实践和与这些主题中的每个主题的联系相结合，依次代表与营销有关的独特思维，探究和知识获取模式。学生探索可为营销实践提供信息的理论基础，学生在模拟的营销工
A Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights. The course is designed to provide you with a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.<br>During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.<br><br>Duration 2 trimesters Accelerated, 1 year full-time, 2 years part-time