国际市场学（MBA）

该学位是为希望开始或进一步发展市场营销职业的毕业生设计的。它探讨了在商业和管理范围内的营销原理，理论概念和实践，并将重点发展在营销方面的学术和应用技能，包括广告，品牌管理和忠诚度，客户服务，公共关系和市场研究。一个重要的目标是为公共和私营部门的市场营销领域的最新战略，管理和工业发展提供相关的分析培训。我们着眼于地方，国家和全球各级的市场营销，以发展策略分析，解决问题和决策的技能。该计划将为学生从事市场营销职业做准备，并将涉及60个学分的国际市场营销项目。班戈商学院设有特许营销学院学生一章，使我们的学生能够
This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership. This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.