商业与营销（MA）

该学位是为希望开始或进一步发展市场营销职业的毕业生设计的。它探讨了在商业和管理范围内的营销原理，理论概念和实践，并将重点发展在营销方面的学术和应用技能，包括广告，品牌管理和忠诚度，客户服务，公共关系和市场研究。该计划还将在更广泛的商业和管理主题中培养学生的知识和技能，包括组织，其管理以及不断变化的外部环境中的运作和发展，使学生能够对商业和组织进行战略性概述一个重要目标是为公共和私营部门的市场营销领域的最新战略，管理和产业发展提供相关的分析培训。我们着眼于地方，国家和全球各级的市场营销，以发展策略分析，解决
This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership. Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing's professional qualifications. For further information, please visit the CIM website. This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. The programme will also develop students' knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students' ability to take a strategic overview of business and organisational issues. An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.<br><br>MA: 1 year full-time, Diploma: 30 weeks full-time