市场营销（硕士）

营销是公司确定客户可能感兴趣的产品或服务的过程，以及用于销售，通讯和业务发展的策略。该计划使您对营销的相关性和必要性有一个全面的了解。将向您介绍营销理论，营销组合以及营销的当前问题和未来趋势，并面临许多相关问题，包括品牌，客户关系管理，电子营销和绿色营销。您还将发展对主题的客观见解，并了解营销决策过程。
This cutting-edge MSc Marketing is designed to equip you with the knowledge and skills to thrive in the rapidly evolving marketing landscape and help you become a leader in the field. Why choose this course It is designed to blend theoretical knowledge with practical skills, offering you a comprehensive understanding of modern marketing challenges and solutions to ensure you are well prepared for the dynamic challenges and opportunities in today’s global market. It has an international and interdisciplinary perspective with insights into global, digital and AI markets, and cross-cultural marketing strategies that have sustainability and ethics at their core. Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe. It is led by academics and professionals with real-world experience from across marketing fields. What you will learn You will learn to master digital marketing with a deep analysis of digital strategies, social media management and data-driven marketing, and learn to leverage emerging technologies to drive brand success. In gaining understanding of the transformative role of AI in marketing, you will explore how machine learning and predictive analytics can enhance consumer experiences and marketing strategies. You will gain insights into sustainable marketing practices and the growing importance of environmental responsibility developing strategies that align with global sustainability goals and resonate with conscientious consumers. In analysing consumer behaviour and cultural trends, you will create impactful marketing strategies. You will also embrace ethical marketing practices and understand the broader societal implications of your strategies. How you will learn On this course, we aim to make learning practical and personally relevant, bringing theoretical knowledge to life through active learning. You will engage with interactive course materials, guest speakers and professional experts, group projects, case studies, workshops and other hands-on activities. This MSc encourages you to question, challenge and apply concepts in innovative ways and it develops your ability to analyse, evaluate and think laterally. It includes a variety of modules on which you will be able to choose between on-campus and online attendance. You will also have access to course materials, recordings and resources online, while also engaging with peers and tutors in class to foster a sense of community and collaboration. This course is available to study full- or part-time and follows an evening timetable.