国际学生入学条件
Our standard postgraduate entry requirement is a secondclass honours degree 2.2 or above from a UK university or an equivalent international qualification
Applications are reviewed on their individual merits and your professional qualifications andor relevant work experience will be taken into consideration positively We actively support and encourage applications from mature learners
If English is not your first language or you have not previously studied in English our usual requirement is the equivalent of an International English Language Testing System IELTS Academic Test score of 6.5 with not less than 6.0 in each of the subtests
TOEFL IBT - Standard requirement - 79 (reading - 18, writing - 23, listening - 19, speaking - 19)
展开 IDP—雅思考试联合主办方
雅思考试总分
6.5
了解更多
雅思考试指南
- 雅思总分:6.5
- 托福网考总分:79
- 托福笔试总分:160
- 其他语言考试:Pearson Test of English (Academic) (We do not accept PTE Academic Online) - Standard requirement - 62 with 60 in each sub-test
CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。
课程简介
营销是公司确定客户可能感兴趣的产品或服务的过程,以及用于销售,通讯和业务发展的策略。该计划使您对营销的相关性和必要性有一个全面的了解。将向您介绍营销理论,营销组合以及营销的当前问题和未来趋势,并面临许多相关问题,包括品牌,客户关系管理,电子营销和绿色营销。您还将发展对主题的客观见解,并了解营销决策过程。
Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.<br><br>Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:<br><br>marketing theory<br>marketing mixes<br>current issues and future trends of marketing.<br><br>At the same time, you will engage with a number of relevant issues, including:<br><br>branding<br>customer relationship management<br>digital marketing<br>green marketing.<br>Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.<br><br>Start Date: October 2024 Duration: One year
展开