营销传播（MSc）

营销传播是用于与市场进行交流的消息和相关媒体。该计划探索和调查营销传播业务，营销传播如何工作，如何计划营销传播活动以及在实践中实施营销传播时的道德考虑。您将了解组织的决策流程以及如何定义和解决营销传播问题。您还将研究营销人员如何制定和实施政策，计划和策略，并考虑一系列行业和组织中的营销传播理论和实践，以便确定合适的实用工具。
Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading marketing journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.Our MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications and Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.