公共关系-MA

公共关系塑造我们的世界。组织使用PR来引起注意，改变观点并传递重要信息，这些信息可以帮助我们做出有关健康，教育和福利的决策。公关是一门快速发展的学科，在一个价值130亿英镑的行业中拥有83,000名员工，提供广泛的就业机会。我们的硕士课程教您如何构建有效的公关活动，将理论与代表企业，慈善机构，公共机构，社区团体和活动家进行有说服力的沟通所需的实践技能相结合。
Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.<br>Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.<br>The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.<br><br>Employment Opportunities<br>There are many opportunities for PR students at Birmingham to build strong links with the professional community in the region and worldwide.<br>PR programmes taught at this university are supported by an active panel of employers who meet regularly to provide case studies, live projects and placement opportunities. You will have several opportunities for direct contact with employers, not least through our annual PR Students Conference in which students from all our PR programmes present papers to delegates of peers and professionals.<br><br>We work closely with practitioners, including the CIPR, to match skills with industry expectations, PR demands flexibility, imagination, focus and creativity and we explore many ways to build personal profile and contribute to industry debate.<br>As a result of studying PR at this university, you will not only build up the knowledge and skills needed for employment in the public or private sectors, but also a level of professional experience of live project and campaign work plus a network of contacts that will dramatically enhance your employability prospects.