市场营销（留学）理学士学位

该学位可以全面理解市场营销和广告，以及它们之间的关系。这包括全球营销管理，重要和创造性的沟通以及数字化。我们的核心模块涵盖市场研究和分析。您将了解营销策略，工业营销以及营销是一种管理功能和社会文化现象。我们还介绍了统计信息，但重点不如会计，金融和经济学。在您的四年中，学习经验（例如小组项目）将激发您的个人和学术技能。您将在北美洲或大洋洲的合作大学学习第二年。在这里，您将学习包括营销研究，营销模拟，消费者行为和市场路线在内的主题。在另一个国家学习的机会将为您提供宝贵的国际视野。与实际客户（包括国际品牌，代理
With a BSc Marketing (Study Abroad) degree from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly flexible course structure allows you to choose your own pathway through your studies. You can study modules in brand strategy, social media management, or digital marketing and shape your future. Course overview Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product How are influencers changing the marketing landscape And, what are the ethics behind collecting consumer data You will spend your third year at a partner university, usually in Europe, North America or Australasia, where you will study various modules. The chance to study in another country will give you an invaluable international perspective. You focus completely on marketing from the start, cover management aspects and marketing’s crucial role in a company’s success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business. In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, among many other options.We ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, better preparing you for life as a marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi and Saatchi, Tesco, and Lake District Tourism, as well as numerous SMEs and charities. You are supported throughout by an academic tutor – offering support on your academic work, time management and other areas of your degree. Key facts Our careers team work with you from day one, challenging you to think about where you want to work after graduation and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. During the four years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. Lancaster University will make reasonable efforts to place students at an approved overseas partner university that offers appropriate modules that contribute credit to your Lancaster degree. Occasionally, overseas places may not be available for all students who want to study abroad. If you are not offered a place to study overseas, you will be able to transfer to the equivalent standard degree scheme. Lancaster University cannot accept responsibility for any financial aspects of the year abroad. Course outcomes You will gain an excellent grounding in current marketing theory and practice. We equip our graduates for successful careers across a range of marketing roles, across a wide spectrum of commercial and not-for-profit organisations.