市场营销（留学）理学士学位

该学位可以全面理解市场营销和广告，以及它们之间的关系。这包括全球营销管理，重要和创造性的沟通以及数字化。我们的核心模块涵盖市场研究和分析。您将了解营销策略，工业营销以及营销是一种管理功能和社会文化现象。我们还介绍了统计信息，但重点不如会计，金融和经济学。在您的四年中，学习经验（例如小组项目）将激发您的个人和学术技能。您将在北美洲或大洋洲的合作大学学习第二年。在这里，您将学习包括营销研究，营销模拟，消费者行为和市场路线在内的主题。在另一个国家学习的机会将为您提供宝贵的国际视野。与实际客户（包括国际品牌，代理
With a BSc Marketing (Study Abroad) degree from Lancaster, you will be ready for a successful career in an industry always at the leading edge of society. Our highly-flexible course structure offers you the opportunity to choose your own pathway through your studies. You can choose to study modules in brand strategy, social media management, or digital marketing, and shape your future. Studying Marketing at Lancaster helps you develop an understanding of branding, distribution, ethical thinking, strategy, consumer behaviour, business models and the skills you need in a wide range of roles. You will tackle critical questions, such as: Why do people buy a product How are influencers changing the marketing landscape And, what are the ethics behind collecting consumer data<br><br>You will spend your third year at a partner university, usually in Europe or North America or Australasia, where you will study various modules. The chance to study in another country will give you an invaluable international perspective.<br><br>You focus completely on marketing from the start, cover management aspects and marketing's crucial role in a company's success, and gain an understanding of consumers. We help craft the skilled professionals who can develop, design and implement marketing programmes, processes and activities essential for any successful business.