理学硕士公共关系

本课程经英国特许公共关系学院认可，将为您在充满活力的公共关系领域中的职业做好准备。您将学习如何撰写成功的新闻稿，并全面了解媒体关系。除了公关策略和活动计划之外，您还将花费时间研究数字通信，并开发客户和媒体管理技能。您还将探索公司的沟通，并花时间学习危机管理和保护品牌声誉-成功建立公共关系的关键技能。定期的客座讲师将带您深入了解当今行业面临的当前问题。他们还将为您提供宝贵的交流机会，以与该地区蓬勃发展的PR和通信行业建立联系。花时间与真正的客户合作。您将创建有效的新闻资料袋，并将您新获得的PR技能付诸实践。
Accredited by the Chartered Institute of Public Relations, this course will prepare you for a career in the energetic world of public relations. Youll learn how to write successful press releases and gain a thorough understanding of media relations. As well as PR strategy and campaign planning, youll also spend time looking into digital communications and develop skills in both client and media management. Youll also explore corporate communications, and spend time learning about crisis management and protecting a brands reputation critical skills for successful public relations. Regular guest lecturers will give you an insight into the current issues facing the industry today. Theyll also provide you with valuable networking opportunities to build connections with the region's thriving PR and communications industry. Spend time working with real clients. Youll create effective press packs and put your newly acquired PR skills into practice. This course will also allow you to explore opportunities to intern with a professional agency, gaining first-hand experience and strengthening your professional CV.