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营销策略与创新硕士

MSc Marketing Strategy and Innovation

伦敦大学城市学院

City University of London

UK英国

  • 学历文凭

    学历文凭

    Masters Degree (Taught)

  • 专业院系

    专业院系

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

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国际学生入学条件

A UK upper second class degree or above, or the equivalent from an overseas institution
We accept applications from all academic backgrounds
Work experience is not a requirement of this course.

Interview
Applicants selected by the Admissions Panel may be invited to an online interview. We will contact all selected applicants with full instructions after the Admissions Panel has made an initial assessment of your application.We strongly advise you to provide us with your own personal email address when applying to avoid missing interview deadlines.

All of our MSc programmes require a good Bachelor's degree. This usually means a UK 2.1 or above, or the equivalent from an overseas institution.

IELTS Academic - an overall score of 7.0 with a minimum of 6.5 in Writing and no less than 6.0 in any other section.
TOEFL iBT - overall score of 100 with a minimum of 25 in Writing and no less than 23 in any other section.
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  • 雅思总分:7
  • 托福网考总分:100
  • 托福笔试总分:160
  • 其他语言考试:PTE Academic - an overall score of 69 with a minimum of 62 in Writing and no less than 60 in any other section.

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申请截止日期: 请与IDP顾问联系以获取详细信息。

课程简介

该营销策略和创新硕士课程专门为没有或几乎没有营销经验和学习背景的学生量身定制。营销策略与创新硕士课程为您提供了对营销原理和最新实践的深刻理解。您将获得有关市场研究,客户分析,创新和设计,品牌管理,广告,数字和社交媒体营销,时尚品牌管理,讲故事,赞助以及许多其他当前营销主题的最新知识。该学位旨在为您提供有关专业营销实践的最严格的理论和实践知识,具有制定复杂营销决策所需的定量和定性分析技能,并具有通过创造力,毅力,团队合作影响人和组织的软技能。 -工作,沟通技巧,领导才能和主动性。发展您对领先营销策略师的最新
The MSc Marketing Strategy and Innovation course is perfect for you if you have an appreciation of marketing. Now you want to make it your career or find out how to take your business to the next level. The strategic marketing master's course is specifically designed for you if you have little or no previous work or study experience of marketing. Our marketing master's course will qualify you for your first professional marketing position, even if you studied fine arts, medicine, business or physics.<br>Our master's in Marketing Strategy and Innovation gives you a sound understanding of the principles and state-of-the-art practices of marketing. This postgraduate degree aims to equip you with rigorous theoretical and practical knowledge of professional marketing practice, the quantitative and qualitative analytical skills required to make complex marketing decisions, soft skills to influence people and organisations such as team-working, communications and leadership. Explore how to innovate and create a buzz about new launches. Gain the latest knowledge on customer analysis, advertising, digital and social media marketing, fashion brand management, storytelling, sponsorship and other current topics. Through subjects including ethics and corporate social responsibility, reflect on the impact of your own work and that of the industry. Youll learn through interactive classes, case discussions, lectures from leading marketers and hands-on projects, including working with local start-ups, developing and pitching a business idea, and connecting with some of London's finest senior marketers. This marketing degree aims to equipping you with the most rigorous theoretical and practical knowledge of professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.
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关于伦敦大学城市学院

位于伦敦中心的伦敦大学城市学院是领先的全球性大学,吸引了来自160多个国家/地区的约20000名学生和来自75多个国家/地区的学术人员。伦敦大学城市学院成立于1894年,2016年成为声望卓著的伦敦大学的一员。该大学致力于追求卓越的学术,并专注于商业和专业领域。125多年以来,伦敦大学城市学院一直通过教育、研究和企业来改变其学生、社区和世界的生活。该大学通过其五个专业学院提供一系列的本科和研究生(授课型和研究型)学位:伦敦大学城市学院的学生满意度在伦敦地区排名第3名(《2020年完全大学指南》),在毕业生起薪方面在英​​国排名第11名(2019年《泰晤士报》和《星期日泰晤士报》优秀大学指南)。

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