数字营销学文学士（荣誉学位）

营销的未来：本课程适用于那些喜欢社交媒体，有影响力的人，品牌并将您的信息传达给受众的人。数字媒体和传播，特别是社交媒体，已经改变了营销和广告，为富有创造力和才华的毕业生创造了令人兴奋的职业。我们的课程侧重于实用的数字营销技能的发展，以使您对21世纪商业充满活力的世界有真正的了解。您将在我们最先进的数字营销实验室中运用自己的知识，并分析现实生活中的业务案例研究，发展自己的专业知识和创新能力，以联系客户，产品，服务和品牌。您将获得英国特许营销学院（CIM）认可的学位，完成CIM专业营销文凭的机会，听取行业嘉宾
The future of marketing: this course is for those who love social media, influencers, brands and getting your message out to your audience.<br><br> Digital media and communications, particularly social media, have transformed marketing and advertising, creating exciting potential career options for creative and talented graduates in digital marketing.<br> Our course focuses on the development of practical digital marketing skills to give you the chance to gain a real insight to the dynamic world of 21st century business.<br> As part of the Chartered Institute of Marketing (CIM) Graduate Gateway programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. Please see the Exemptions section for further information and note that professional qualifications with the CIM require direct application and additional fees apply.<br> The course is designed to give you the opportunity to gain a comprehensive understanding of how marketing operates in today's digital world. You'll have the opportunity to learn about marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their online presence.