营销管理理学硕士（伦敦校区）

作为我们广受欢迎的“商业与”硕士课程系列的一部分，“商业与营销管理硕士”课程旨在让您深入了解组织内部营销的战略作用。在本课程中，您将建立所需的知识和技能，以战略性地分析和评估组织以制定和实施竞争性营销策略。本课程是我们纽卡斯尔商学院的一部分，该校因在英国提供一些最佳的企业管理教育而享誉全球。纽卡斯尔商学院是全球商学院精选组的一部分，该学院获得了商学院和会计高级协会商会（AACSB）的认证，这是欧洲第一家获得双重认证的商学院。AACSB International成立于1916年，是为商学院提供服务的企业，
As part of our popular range of ‘Business with' Masters programmes, the MSc Business with Marketing Management programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies. This course is part of our Newcastle Business School, which has a global reputation for delivering some of the best business management education in the UK. Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain double accreditation. Founded in 1916, AACSB International is the longest-serving global accrediting body for business schools that offer undergraduate, master's, and doctoral degrees in business and accounting.<br><br>Graduates on the programme have joined a wide range of businesses, including graduate training schemes. A significant number of graduates have gone back to work for a family business or even started up their own businesses. Our graduates typically go into professional and graduate management positions and, by the end of the course, you'll be well-equipped to follow them. Thanks to the specialist modules – Contemporary Issues in Consumer Behaviour, Marketing in a Global Context, and the dissertation – you'll have a particular edge in roles related to marketing. Upon successfully completing your course, you will be eligible to undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA.