预科课程（荣誉）营销学士学位

在赫尔，您将在热衷于此主题的专家团队下研究最新的营销概念。我们的目标是激发您成为既有客户又有品牌拥护者的创意营销专业人员。您将在此动手学位的每个阶段从事实时项目。该课程在2016年和2017年连续两年获得CIM最佳学生参与奖，您将有资格获得英国特许营销学院的会员资格，并参加实地考察，例如美国国家博物馆，品牌博物馆媒体中心和营销会议。毕业后六个月，我们有94％的学生正在工作或继续学习（英国住所的全日制一级学位毕业生，2016/17学年高等教育毕业生的目的地调查，由HESA 2018发布）。您将学习如何通过营
Hull is a marketing professional's dream. Here, as part of the Hull University Business School, you'll study the latest marketing concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience. Marketing is one of the fastest growing industries and this course prepares you for a range of careers. You'll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media. You'll explore market dynamics, marketing communications and branding while discovering the ‘holistic marketing' approach: balancing an organisation's goals against the needs of the environment and society. Plus, you'll have even more opportunities than ever before to make connections that will help you in your future career, from our many links with industry, as well as meeting with like-minded entrepreneurs, organisations and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites. Or you could help SMEs with their challenges via our Business Clinic. Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. As part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games. You'll also have the opportunity to take part in a placement year to gain valuable work experience - and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony.