营销学（荣誉）文学士学位（数字）

可选的三明治年。三明治（4年）。我们的（荣誉）市场营销（数字）学士学位课程可让您进行为期一年的行业实习。尽管数字营销已不再被视为新事物，并且如今已在大多数企业中牢固确立，但仍然需要了解如何最大程度地利用技术来获得商业利益。本课程侧重于应用程序的重要问题以及如何策略性地使用数字媒体。在本课程中，我们将教您成为合格的营销专家所需的技能。您将学习一系列现代营销原理，与真实的商业客户一起进行实际项目，并有机会进行有偿工作。
Our BA (Hons) Marketing (Digital) course allows you to take a year-long industry placement. Whilst digital marketing is no longer seen as something new and now firmly established in most businesses, there still remains a need to understand how to maximise the technology for commercial gain. This course focuses on the important issue of application and how to use digital media strategically. On this course we'll teach you the skills you need to be a qualified marketing professional. You will learn an array of modern marketing principles, work on real-life projects with real business clients and have the opportunity to undertake a paid work placement. We teach by using real business scenarios, so you'll get the chance to draft marketing plans for actual companies, develop and communicate digital ideas. You will also have the opportunity to gain experience in our very own in-house marketing agency, The Link. Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning. Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Digital Marketing as well as all other key areas of marketing such as Branding and Communications, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year mean you take control of your learning and your career. This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.<br>Study mode: Full Time (3 Years), Full Time (4 Years with Professional Placement)