理学硕士战略公共关系和传播管理

本课程为您提供设计，实施和评估公共关系活动的机会-帮助您发展在战略传播领域取得成功所需的实践和分析技能。您将对公共关系在社会中的作用以及关键的分析和专业技能形成批判性的评价。您还将对公共关系背后的理论有深入的了解，并有很多机会将这一理论付诸实践。在学习结束时，您将具有在公共关系管理一级工作的必要技能。您将能够分析环境，问题，组织文化和关系–并设定目标，并设计和实施公共关系策略。我们会根据新进展不断更新这一完善的课程，包括传播活动如何成功整合数字媒体。实地考察和嘉宾讲座提供了与领先的从业者讨论战略沟通问题的
The global PR market is rapidly growing, driven by evolving technology and increased digital media consumption. It's projected to reach £103.04 billion (133.82 billion) by 2027 (Bluetree Digital July 2025). Be at the forefront of this growth by being equipped for a dynamic career in PR with our MSc Public Relations and Strategic Communications. Gain practical PR, strategic communication and digital skills On this PR and Strategic Communications MSc you’ll: get hands-on experience in creating, executing, and assessing PR and communication campaigns using both classic and digital tools; focus on how digital media is used in communication campaigns; have the opportunity to work with PR practitioners on real-life cases; build your skills in analysis, management and communication; study PR and communications theory; have an option to take modules where you can plan and produce video or interactive digital content. You’ll use industry standard equipment and software such as Adobe Creative Cloud Suite and AVID editing software; graduate with a portfolio of creative work to showcase to potential employers. Connect with industry leaders You’ll meet top professionals and expand your communications and PR knowledge through field trips. These include Brussels for public affairs seminars at European institutions and the Scottish Parliament in Edinburgh. Make valuable contacts and learn about the latest PR and strategic communication trends and best practices. Professional recognition This Masters in Public Relations and Strategic Communication is recognised by the Chartered Institute of Public Relations. CIPR is Europe’s largest and globally influential professional body for public relations. We're also members of the European Public Relations Education and Research Association (EUPRERA) and European Communication Research and Education Association (ECREA). These memberships provide valuable resources, networking opportunities, and professional development to help you advance in your career and contribute to the field. Do a research placement You can opt to do our research placement to work with real organisations. Complete a semester-long project either online or in-person. Previous projects include: How racial justice documentaries can be used as a public relations tool. Building the Nation: Analysing the Scottish Government’s public diplomacy campaign “Scotland is Now” in the context of Brexit. Award-winning PR students Our students have won EUPRERA Master Thesis Awards in 2019, 2021, 2022 and 2023. The accolade honours students who make a significant contribution to the field of public relations in Europe. Comprehensive employability and skills programme Our employability and skills programme helps you to develop the attributes that employers look for. The University of Stirling’s Careers Service works in partnership with academic staff to ensure you are ready for the employment market.; The taught elements of the course are carried out across two semesters, which run from September until mid-December and from January until mid-April. Masters students are then expected to spend the summer carrying out a research project and submit a 12,000-word dissertation.