理学硕士战略公共关系和传播管理

本课程为您提供设计，实施和评估公共关系活动的机会-帮助您发展在战略传播领域取得成功所需的实践和分析技能。您将对公共关系在社会中的作用以及关键的分析和专业技能形成批判性的评价。您还将对公共关系背后的理论有深入的了解，并有很多机会将这一理论付诸实践。在学习结束时，您将具有在公共关系管理一级工作的必要技能。您将能够分析环境，问题，组织文化和关系–并设定目标，并设计和实施公共关系策略。我们会根据新进展不断更新这一完善的课程，包括传播活动如何成功整合数字媒体。实地考察和嘉宾讲座提供了与领先的从业者讨论战略沟通问题的
Our Public Relations and Strategic Communication course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. Youll gain a solid understanding of the theory behind public relations and strategic communications, and have many opportunities to apply this theory to everyday communications and public relations practice. By the end of your studies, youll have the necessary skills to work at managerial level in public relations. Youll be able to analyse environments, issues, organisational cultures and relationships as well as set objectives, and design and implement public relations and communication strategies. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.