硕士全球市场营销-约克大学国际衔接学院

硕士全球市场营销将使您对适用于本地，国家和国际环境的市场营销理论有深入而批判的理解。该课程以其国际重点，对道德和可持续营销的重视以及与行业的正式联系而在其他营销学位中脱颖而出。您将基于我们的领先研究，研究一系列当代主题，包括全球营销，社会和道德营销，数字营销和品牌管理。我们的针对特定人群的研究型教学是由领先的学者和行业专家提供的，并且会逐年更新，以反映最新的思想。本课程将为您提供学术知识和实践技能，以从事全球私营，公共和非营利部门的营销职业。我们的毕业生继续为雀巢，埃森哲，EPSON和可口可乐等组织工作。
The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environements. The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry. You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking. This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestle, Accenture, EPSON, and Coca-Cola.