市场营销硕士（1年）

我们的MSc市场营销学位面向所有学术背景的学生，将帮助您成为具有全球视野的市场准入专业人士，为成功开展国际市场营销事业做好准备。它是与市场营销行业和特许市场营销学会（CIM）密切协商而创建的，它发展了当今市场营销雇主正在寻找的优势，能力和理解力。在该学位课程中，您将研究市场营销的作用，以增进对客户的了解，并在整个组织中共享这些信息，从而制定以客户为导向的竞争战略。这些策略的成功实施需要整个组织支持的营销理念和营销流程。在了解消费者的购买行为及其影响因素之前，您将探索营销实践的基本问题和概念。您还将全面了解
Today's marketers need to be adept in a range of areas from analysing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for.<br><br>Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.<br><br>This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Marketing degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing professional ready to operate at strategic and tactical levels in industry.