市场营销与管理（荣誉）理学士学位[东英吉利大学]

在本课程中，您将一起研究营销和管理模块，从而获得对商业世界不断变化和挑战的独特见解。您将从学术和实践角度探讨营销的基本要素。营销主要与了解市场，客户及其需求有关。您将探索这种艺术的几种方法，包括消费者行为，细分，定位，定位，促销，定价等。您还将详细研究支持组织如何响应市场需求的理论框架。您将开发市场研究，广告，销售以及管理项目和人员的技能。您还将在介绍和交流您的想法时获得经验和信心。除了市场营销研究，您还将重点研究管理技能，例如人力资源管理，运营管理和策略。在您的第一年，您将被介绍业务基础。然后，在第二年
On this course you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world. You'll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You'll explore several approaches to this art, including consumer behavior, segmenting, targeting, positioning, promotions, pricing and more. You'll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You'll develop skills in market research, advertising, sales and managing projects and people. You'll also gain experience and confidence in presenting and communicating your ideas. Alongside your marketing studies you'll focus on management skills such as human resource management, operations management and strategy. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules you'll be able to choose optional modules, tailoring your degree to suit your interests. We are ranked top 10 for Marketing in the Complete University Guide 2018 and we are in the top 5 in the UK for overall satisfaction for Finance, Marketing, Management Studies and Business Studies in the National Student Survey 2017.