公关和营销管理（荣誉）文学士学位

卡迪夫大都会艺术学院（荣誉）公共关系和市场营销学士学位明确致力于成为具有市场营销学学位的公共关系专家。该学位是与英国特许公共关系学院（CIPR）共同开发的，以确保教学内容与行业期望保持一致。我们所有的市场营销课程均以其职业取向而享誉盛名-成为“市场营销人员”将使您获得成功实现公关和营销职业所需的学术知识和实践技能。新学位将获得英国特许公共关系学院（CIPR）的认可，因此将使学生发展技能和能力，进行创造性思考，并采用现代公共关系中的最新工具。公关格局正在发生重大变化，因为消费者和组织都越来越少地依赖传统媒体
The BA (Hons) PR and Marketing Management degree at Cardiff Met offers a defined focus on becoming a Public Relations specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Public Relations (CIPR) ensuring the teaching content is well aligned with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a PR and marketing career. <br><br>The new degree will seek accreditation from the Chartered Institute of Public Relations (CIPR) and as such will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Public Relations. The PR landscape is undergoing significant change as consumer and organisations alike rely less and less on traditional media to disseminate and receive information and more and more on instant digital communications – appropriate skilled PR practitioners are more in demand than ever. <br><br>This course offers students the chance to develop their knowledge and skills in the interlinked disciplines of public relations, media and marketing. Students will develop their talent for communication and learn how to identify a target audience, prepare effective messages and select appropriate PR channels. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing' approach.