商业与市场营销学士学位（荣誉）

对熟练的市场营销毕业生总是有很高的要求。研究我们四年制的扩展学位，并获得企业真正需要的技能和知识。我们的课程将为您在快速消费品，金融服务，电信和旅游业等领域的营销管理职业做好准备。该课程大纲评估了前瞻性思维，沟通和独创性的关键营销技能，同时建立了品牌，品牌管理，市场研究方法，消费者行为和公共关系等方面的核心知识。随着在线广告活动的重要性日益提高，您还将考虑数字营销在营销策略中的作用以及衡量有效性的关键指标。凭借以关键业务概念为基础的营销知识和技能，该学位为成功的职业奠定了平衡的基础。
There's always a high demand for skilled marketing graduates. Study on our four-year extended degree and gain the skills and knowledge that businesses really need. Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.