媒体与传播学士学位

为学生做好准备，使其可以从事各种专业工作，以满足我们媒体饱和的社会不断变化的需求。学生能够专注于特定的媒体领域，并在交流实践和创新创意输出方面发展出卓越的技能。学生获得有关媒体文化影响的知识，并获得对我们本地和全球化世界的批判性见解，以帮助他们为社会做出有意义的贡献。广告是一门将艺术，科学，商业和传播策略与潜在的职业道路相结合的学科，远远超出了仅仅在广告公司中的范围。<br>该专业包括生产，营销，公共关系，视觉艺术，传播研究和交互式多媒体等要素，以开发和展示单个学生的优势，并将广告作为一种传播专业而不是营
Prepares students for employment in a range of professions that cater to the changing needs of our media-saturated society. Students are able to specialise in a particular media area and to develop superior skills in communication practice and innovative creative outputs. Students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to help them make a meaningful contribution to society. Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency.<br>This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.