文学士（公共关系）

公共关系从业人员是21世纪的传播专家，负责管理和协调组织，机构和公众之间的关系。该课程侧重于道德和可持续的传播实践，在关键的公共关系职责方面建立关键知识和技能，例如：事件管理和活动，社交媒体策略和媒体关系，战略规划，管理和传播以及营销相关领域通讯。四年级学生有机会通过参加行业实习，与真实客户合作开展公共关系运动来进一步发展技能。该学位的结构还使您可以从事新闻，媒体研究，视觉传达设计和市场营销等领域的研究。这种灵活性意味着我们的学位将理论与现实生活相结合，为您在各种公共关系，媒体和传播领域的就业做好了准备。
Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns, social media tactics and media relations, strategic planning, management and communication, and the allied field of marketing communication. Final-year students have the opportunity to develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree's structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.