国际企业传播英语（荣誉）学士学位-充值

该学位旨在帮助学生发展与商务相关的广泛领域的英语专业技能，并且对于那些希望工作或已经从事与国际商务和管理相关的交流为主的职业的人来说，将是一个兴趣所在。它将为学生做好准备，使其从事需要综合商业知识，高级英语技能和文化意识（例如公共关系，市场营销和广告）的研究生或任何领域的研究生。该课程的独特性和优势在于，它通过一系列必修模块和可选途径，将跨文化和传播理论应用于与工作相关的环境。学校提供的英语质量盖章已获得英国文化协会的正式认可。我们还是伦敦三一学院和英国英语专业机构认可的国际商务英语培训证书的提供者。
This course is run in partnership with the School of Continuing and Professional Education (SCOPE) at City University in Hong Kong. At our Preston campus in the UK, we only offer this course as a top up/direct entry, allowing students to study Year 3 only. This one-year course offers a professional combination of English skills and business knowledge, paving the way for a communications-related career. This is a practical course, designed to top up your qualifications with the knowledge and skills that employers want. It focuses on the subject from a practical perspective, not only teaching you about intercultural communication and business theory, but also putting it all in a work-related context. You'll study modules on the nature of language and communication in professional settings, and on how cross-cultural communication works in the corporate world. But you'll also have the flexibility to choose modules that fit with your ambitions, like Asia-Pacific studies, interpretation and translation, and host of business specialisms, from marketing to human resources. It's a distinctive programme and a powerful mix of topics. With the professional skills, cultural awareness and enhanced language abilities we can offer, this is a course that can help you for a career in international business.