Marketing is one of the largest and most diverse areas of business. Through its various creative, communicative, and data-driven channels, the field of marketing is based around promoting and sharing the value of a product or service with the consumer. Marketers enjoy the study and understanding of influences on consumer decisions, needs and interests. This knowledge is leveraged for the development and promotion of products and services that meet those needs. Marketers might work in the areas of research, tracking and analyzing metrics, strategic planning or utilizing creative tools and materials to create solutions and attract customers.<br><br>Moreover, we include an applied educational component in our program so that our students have the opportunity to learn through applying the concepts studied in the classroom. The Idaho State University College of Business offers a four-year undergraduate program of business administration and liberal arts subjects leading to the degree of Bachelor of Business Administration or a Bachelor of Science. There are seven majors availableAccounting, Economics, Finance, General Business, Healthcare Administration, Management, and Marketing. The College of Business offers minors in Business and Economics as well as certificates in Financial Literacy, Professional Sales, Labor Economics, Project Management, and Entrepreneurship. In addition, the Master of Business Administration, Master of Accountancy, and Master of Healthcare Administration degrees are offered through the Graduate School. The B.B.A., M.B.A., M.Acc., and accounting programs are nationally accredited by AACSB, the International Association for Management Education.