战略营销工商管理硕士

战略营销集中提供了重要的营销功能的概述，包括研究，品牌和销售管理。此外，我们特别关注Direct Interactive Marketing，它专注于一对一的客户关系建立，直接响应营销和客户生命周期价值。在这些课程中，将指导学生如何使用客户数据库来创建交互式沟通活动，获取客户并通过客户关系管理程序保留客户。学生将熟悉泰勒直销学院的资源。支持该集中的其他资源包括费舍尔专业销售学院。学生可以选择“直接互动营销”路径，传统的“战略营销”路径，也可以将六门课程中的任何三门结合起来。
The Strategic Marketing concentration offers an overview of critical marketing functions including research, branding and sales management. In addition, special attention is given to Direct Interactive Marketing, which focuses on one-to-one customer relationship building, direct response marketing and customer lifetime value. In these courses, students will be instructed on how to employ customer databases to create interactive communication campaigns, acquire customers and retain customers through customer relationship management programs. Students will become familiar with resources at the Taylor Institute for Direct Marketing. Additional resources supporting this concentration include the Fisher Institute for Professional Selling. Students may choose the Direct Interactive Marketing Track, the traditional Strategic Marketing Track or may combine any three of the six courses.